As creatives, we pour our hearts, souls, aspirations & love into all of our creations. We sit back, satisfied with our efforts, excited to promote it and look lovingly at our marvellous work. Then the self doubt sets in. What if no one likes it? Even worse, what if no one buys it?
Maybe we start again trying to second guess what will and what won't sell. And before we know it, we have a half baked, kind of ok, similar to other products creation, not quite true to yourself that doesn't have much soul, sparkle or sentiment within it.
As a customer who values handmade and the love & uniqueness that goes into creating it, which would you prefer to buy?
#11 Create from the heart and not for the money
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