We're bombarded daily with sales messages, adverts, promotions & why we should do XYZ right now and have become adept at tuning out a lot of the messages we receive.
Except for those messages that actually provoke and emotion, educate, inspire, entertain or inspire us. Then we're all ears.
Focus on promoting your business & endearing yourself to your customers through educating, inspiring, entertaining or inspiring them - teach them a new skill, give them a tip, tell them a funny story, inspire them with your own story, support them, help them, connect with them on a personal level, share with them & encourage them .. you get the idea.
#50 Customers aren't interested in you;
they're interested in what you can do for them & how you make them feel
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