We don't always want to put in the work but wish to reap the rewards. And when we don't see relatively instant results, we question what we're doing, how we're doing it and sometimes even why.
Ever heard the saying 'All things come to those who wait?" It's an old English proverb that basically means that patience is a virtue or a patient seeker will be satisfied in due time.
So how's that applicable to your creative business?
Hoping for overnight success is not realistic nor achievable. It takes weeks, months, even years to build your creative business from zero to the level of success you envisage for it. Small steps moving consistently towards your targets or goals is the best method to adopt in your creative business growth thinking.
I've read that it takes between 5 - 27 times* for a potential customer to see you, your product and your marketing before you and your product/service register on their radar. Have you given up with them before then?
#42 Consistently, frequently and clearly market & promote your creative business. Enjoy the journey rather than give up if your goals aren't hit instantly.
* Courtesy of Kim Duke
