According to Youtube ...
- 64% of people are more likely to buy the associated product after watching a video
- 65% of people will visit the product or service website after watching a video
- People spend over 4 BILLION hours each month watching videos on Youtube
Are your potential customers - you know the ones you're looking to connect with, sell more products or services to, entertain, inspire or inform - watching your competitors on Youtube?
Let's get you started ...
- To get started, click here to set up your channel
- Name your channel to match your business & use similar photos & logos to ensure your brand image is consistent
- Use relevant keywords applicable to your business, product or service to describe your channel - it makes searching for it much easier!
- Describe your channel using your elevator pitch - your 1 line short & sweet business description
- Keep your videos succinct, informative, engaging & valuable as a resource
- Edit your video before uploading to add text, headings, comments & links to your site/blog
- Give viewers a call to action ie sign up to subscribe for future videos, head over to your Facebook page, visit your site/blog
- Speak clearly, slowly and keep your camera stable - I use a camcorder & tripod for all my videos although I have been known to knock it over during filming!
- Speak naturally and in a friendly manner as if you were having a conversation with a friend
- Sketch out what you are going to say, write down measurements or key points prior to hitting record so you're not caught out!
- Don't worry about professional standards - videos that are entertaining, informative, engaging, sincere and useful outweigh slick presentations. Humour & authenticity is always appreciated!
- Don't forget that Google owns YouTube - and you know what that means for search engine rankings
- Oh & here's my craft YouTube channel in case you're interested ;)
#51 Delight, engage, inform, educate & inspire your audience through YouTube videos
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