You have just "less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer's eyes to concentrate in a way that reinforces that first impression." *
You therefore wouldn't want to be wasting a readers precious time (or characters if you're on Twitter!) with a URL link that looks like this http://www.creativecraftmarketing.blogspot.co.uk/p/online-courses.html
Wouldn't a link that take less time & space & effort be better - like this? http://bit.ly/1jadIvW
Go ahead, try them both out - they both point to the same page on this site.
I've used Bit.ly to shorten the URL links - you can use it for free here .. https://bitly.com
#37 Use a ULR shortener to reduce the length of your site links to save time & space
*Source: Entrepreneur
