How to identify your ideal creative business customer & why success is elusive without it

Nobody can sell to everybody. It's just not possible. People are different. How could they all possibly like the same thing?

Do you know who your potential customers really are? 

The trick is to find those who love what you do. And you can only love someone if you try to understand them. Find out what's important to them. What do they desire? How do they want to feel? What do they feel they're lacking? What do they do, think, dream about? How do they behave, live, buy, play? Where do they go, what do they see, where do they connect? What worries them? What keeps them awake at night? What fears aren't they facing? What purposes aren't they fulfiling? What do they want out of life?

Then talk to them in a meaningful way. Find out what interests them, what lights up their lives. Tell them how you fill their gaps. Tell them how you understand. Talk to them about what's important to them. Show them how you add value to their lives. 

Why bother? If it seems like a lot of effort to go to, then maybe you're not disposed to be persuing a professional and serious craft, creative or handmade business as this is the essence of future success. 

Without that clarity with your potential customers, you're marketing to nobody. 

Is that what you want?