Make that one chance count.
It takes just seconds for a potential customer to look at your website, blog, Facebook page or other social media platform and make their mind up whether they wish to do business with you.
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So what could be turning them away?
1. Lack of clarity - is it obvious at first glance what you actually offer?
2. No consistency - mixed messages, sporadic posting, jumble of unrelated posts
3. No interaction - people take time to comment but there's no evidence of acknowledgement or engagement
4. Cluttered looking - too many different icons, graphics, messages confusing readers where to look first
5. Unprofessional looking design - enhance your capability image & reputation by presenting yourself in a polished and professional manner
6. Difficult to read - too small or too many fonts & lack of content natural looking flow
7. Takes too long to load pages
8. No call to action - readers are left unsure of what to do next
9. No capacity to signup for newsletters, more information, updates (see here why this is crucial!)
10. Lack of fresh, regularly updated content
11. No testimonials or case studies from previous customers
12. Sloppy attention to spelling, grammar & punctuation
13. No about page - people do business with people & they want to know all about you!
14. No social network connectivity
15. Difficult to find information - see how using a search bar helps!
16. No valuable, interesting, engaging, useful, informative or entertaining content to inspire return visit
Reviewing the above, how well does your site inspire custom?
