How & where to find new craft & creative business customers online

Hitting online Social Media big time and plunging straight into joining forums & groups, liking pages, commenting, sharing and engaging are all great marketing activities that we're all encouraged to do by the pros. 

c. SEO Planter

However we also may be making a huge marketing (and time and effort) mistake when we only hang out in the same places online as fellow creatives & crafters, complimenting each other on our creations, creativity & creativeness. Whilst mutual support is vital to our industry, it's not the best way to gain custom.

Remember, other creatives are not the most likely audience to funnel into being your customers - hey they have their own products to sell! Think of it like if you've ever been at an exhibition and spent your takings on everyone else's products & services ;) Not the best strategy to make money.

Instead, spend your time, energy, money & focus on getting yourself & your business being seen online where your potential customers are also most likely to be. 

So where's that you may be asking? 

Here are my top tips for finding, defining and marketing to your ideal customers to be.

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